Charisma is the ability to attract, persuade, and influence others through personal charm and confidence. It is a combination of personality traits, behaviours, and communication skills that enable a person to draw others to them and inspire them to act. Charismatic individuals often exude an energy and presence that is captivating and magnetic, and they are able to use this to their advantage in both personal and professional situations. So, how can charisma benefit your life and career?

Leadership & Communication

Charisma can be a valuable asset for leaders, as it allows them to inspire and motivate others to follow their vision and goals. Charismatic leaders are often able to rally their team and create a sense of excitement and momentum around their projects. For example, Steve Jobs was known for his charismatic leadership style, which helped him to inspire and guide his team at Apple to create innovative products that transformed the tech industry. Charismatic individuals are often skilled communicators, and they are able to convey their ideas and message effectively and persuasively. This can be beneficial in a variety of situations, including public speaking, presentations, and negotiations.

For example, TED speakers are known for their ability to captivate their audience and deliver powerful and inspiring messages, and many of them possess a strong sense of charisma. It naturally helps to practice public speaking and presentation skills. Being able to speak confidently and effectively in front of others is an important aspect of charisma, and it can be developed through practice and training. Many iconic business leaders have worked incredibly hard to be as charismatic as they now are. If you check out an interview from Jeff Bezos in the 1990’s and anything more recent – the difference is clear to see.


Charismatic individuals often exude confidence, which can help them navigate challenging situations and pursue their goals with conviction. This can be especially useful in competitive environments or when facing difficult challenges. For example, a charismatic salesperson may be more successful at closing deals and persuading customers, as they are able to convey a sense of confidence and trustworthiness. One of the best ways to cultivate a positive and confident attitude, is to be authentic in your interactions with others.

Charismatic people are often optimistic and confident, and they are able to inspire these qualities in others. It is important to be authentic and genuine in your interactions, as people are often drawn to those who are genuine and sincere. It is a lot easier to have people gravitate to you when you are being honest and authentic. After all, we trust those who are authentic and are naturally on guard with those who we sense are not being authentic.

Networking & Opportunities

Charisma can also be useful for building strong connections with others and establishing a network of supportive and influential individuals. Charismatic people are often able to make a positive impression on others and establish strong relationships, which can be beneficial for career advancement and personal growth. Charismatic individuals may be more likely to be offered new opportunities and promotions, as they are able to inspire confidence and trust in others. Their ability to persuade and influence can also make them valuable assets in team projects and negotiations.

To maximise your networking capability and increase the chances of opportunities coming your way you should practice active listening and show genuine interest in others. Charismatic individuals are often skilled at building rapport and making others feel valued, and one way to do this is by actively listening and showing interest in what others have to say. It’s important to remember that great networking begins by providing value to others, not trying to extract value from others. People gravitate to charismatic individuals because of what they offer, not what they take. In addition, you should work on developing your sense of humour and ability to connect with others on a personal level. Charismatic individuals often have a natural ability to connect with others and make them feel at ease, and a sense of humour can be a valuable tool in this regard.